Dr Jo North is founder Managing Director at The Big Bang Partnership Ltd, a consultancy that specialises in helping businesses innovate and action creative ideas. 

She uses her unique background of academia - with a PhD looking at entrepreneurs and innovation - and her hands-on experience working in multiple sector-leading businesses at board level to implement complex projects. She uses this dual experience to mentor entrepreneurs, senior business leaders and whole teams to innovate, enact business strategy and use creativity in business.