Articles by Chris Banks CBE | Startups Magazine

Chris Banks CBE

Chris started off in a small business after graduating with an MBA from Aston University. He joined the corporate world in marketing and general management roles, working for the likes of Grand Metropolitan (now Diageo), Allied Domecq, HP Bulmer and Mars. His last 'proper job’, as he describes it, was Managing Director of Coca-Cola Great Britain. In 2004 he was named Ernst & Young Entrepreneur of the Year (Consumer Products, London). Chris is now at Cracker Drinks, the Independent UK craft drinks maker with a healthy obsession for premium, all-natural juice drinks, which has just closed a successful raise of crowd investment via Seedrs.

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Craft yourself a new direction

With lockdown forcing many people into furlough or redundancy, the thought of turning a personal passion into a startup has never been more tempting. But is this the right time or the right environment? And how do you turn a passion project into a viable business?