Celebrity-backed wearable WHOOP raises £575M
WHOOP, the wearable membership company endorsed by many celebs, has raised $575 million in Series G funding at a $10.1 billion valuation, advancing its global expansion and long-term vision for personalised health.
Individual investors in the round include Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, Karen Wazen, Virgil van Dijk, and Shane Lowry, underscoring the deep connection between WHOOP and elite performance, health, and global culture.
“WHOOP has become one of the most important tools I use to support my long-term health,” said Cristiano Ronaldo, a WHOOP investor and global ambassador. “I am proud to participate in this round because I believe in the future we are building together. No other company has created a health platform this powerful that people are proud to wear.”
The funding round comes at a defining moment for WHOOP and the future of health. Chronic disease is rising globally, while many healthcare systems remain built for reactive care. At the same time, advances in AI and continuous biometric data are enabling a fundamentally new approach that predicts risk, guides behaviour, and improves health in real time. WHOOP has spent over a decade building toward this moment. With this investment, the company will accelerate global expansion and scale its platform as a new standard for personalised, preventive health.
“Our raise brings together the world’s most sophisticated investors, leading health institutions, and iconic global athletes behind the mission to unlock human performance and health span,” said Will Ahmed, Founder and CEO of WHOOP. “We are building the personal health platform that people use to improve their health and livelihood.”
The company now counts more than 2.5 million members worldwide, and in 2025 bookings more than doubled year-over-year – growing 103% – with the business exiting the year at a $1.1 billion run rate. Notably, WHOOP also turned cash flow positive in 2025, a milestone that signals the company’s transition from high-growth startup to sustainable business.
To keep pace with demand, WHOOP is hiring for more than 600 new roles globally this year, focused on R&D and international expansion. Proceeds from the Series G will fund further growth in the US as well as expansion across Europe, the Gulf Cooperation Council, Latin America, and Asia.
Central to WHOOP’s ambitions is its bid to build what it calls the world’s leading personal health platform – an intelligent, unified system designed, in the company’s framing, to extend health span, optimise performance, and catch disease before it takes hold. Anchoring that vision is a dataset of more than 24 billion hours of physiological data, which powers purpose-built AI models that deliver what WHOOP describes as predictive, personalised health insights. Members open the app an average of more than eight times per day – nearly three times the engagement rate of other screenless wearables – to track sleep quality, recovery, exertion levels, and the cumulative effects of behaviours like training, nutrition, and stress.
The round was led by Collaborative Fund and includes global participation from 2PointZero Group, Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital (entities administered by Macquarie Capital), Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, and Bullhound Capital alongside a group of prominent global athletes and individual investors.
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