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Despite billions invested in AI solutions worldwide, a major roadblock remains: employees don’t understand how to use these tools effectively. Without proper guidance, businesses risk stalled adoption, wasted investment, and an inability to realise AI’s full potential. This hesitation is hindering AI adoption and limiting its benefits within organisations.
South Summit Brazil 2025, the leading event for the entrepreneurial ecosystem co-organized by IE University and the Government of Rio Grande do Sul, will celebrate its fourth edition from April 9 to 11 in the city of Porto Alegre. The event will feature five major thematic areas of content that will set the pace of the conversations and presentations: Sustainability, Digitalisation, Ecosystem, Social Transformation and the Edge.

















