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From predictive maintenance at Rolls-Royce to hyper-personalised retail at John Lewis, AI is no longer a future goal, it’s the engine of smarter operations, sharper decision-making, and competitive edge, with startups that are embedding AI early and meaningfully into their products and processes already pulling ahead.
Portugal is establishing itself as one of Europe’s leading digital and AI ready hubs and further growth in data centre development in the country could contribute up to €26 billion to the national GDP between 2025 and 2030 (i.e. average of c. € 4.4 billion per year), according to a study conducted this year by Start Campus and Copenhagen Economics.

















