Why entrepreneurs believe 'festooning' is so important right now

An entrepreneurial mum of three, from Preston, who’s a domestic abuse survivor, is on a mission to have ‘done her bit’ during COVID-19 to raise funds for Women's Aid & galop, by streaming a charity event 'The Big Festoon' from her bedroom on 5th June.

In under three weeks, Dani Wallace has organised a free 12-hour charity event that has attracted over 20 global entrepreneurs and celebs and is setting out to raise thousands for domestic violence charities whilst also supporting small business owners and entrepreneurs whose livelihoods are being threatened.

Not your average business event, The Big Festoon has drawn colourful characters who really pack a punch with their messages, as Wallace sets out to shake up the tone of business advice that is swamping the internet.

She said: “The business climate currently is like nothing we’ve ever seen before - so our response to its challenges also needs to be unique. As someone very active in the online business space I have seen online summit after summit talking about how to pivot, how to double down, how to hustle during lockdown - it’s all the same advice and I was becoming a bit numb to it - and thought if I feel like this surely others do too.

"So I decided to mix it up a bit. As someone used to filling line-ups on stage, and with my background as an entertainer I pledged to use these skills to create something fresh for my community  - and it grew from there! We now have a huge charity event on our hands where we are hoping to raise significant funds for domestic violence charities and lift the nation’s entrepreneurs at the same time!”

  • Brad Burton, the UK's #1 Motivational Business Speaker, will chat to Wallace about how he told her she couldn’t be ‘a fat motivational speaker’ yet recently has offered a stage to her and written a foreword in her book. They will chat about the importance of resilience, drive and self-belief.
  • Dan Meredith, serial entrepreneur and author of ‘How to be F*cking Awesome’  will share his straight talking views and no bulls*it approach on what it takes to lead your industry and will also share tips on ‘getting out of a funk’ to enable you to make progress in your business
  • Lisa Johnson, Business Coach for Ambitious Entrepreneurs, will be talking about how she has help change hundreds of lives during lockdown but helping them create online revenue streams.
  • Emma Sayle, one of the UKs leading sex-entrepreneurs who launched the elite global adult-party brand Killing Kittens in 2005, and now has a presence across the US, Australia and Europe will talk about female liberation, business expansion and not being afraid of controversy.

The festoon is also being supported by Nicole Jacobs, the UK's first Domestic Abuse Commissioner and BBC Eastenders' Toby- Alexander Smith who is currently playing a perpetrator, Dani Wallace, also has on her line up; BBC Radio's Alix Fox & Stephanie Hirst, Apprentice star Jessica Cunningham, Atomic Kitten's Natasha Hamilton and TV's Jenny Powell to name just a few.

The primary charity being supported is Women’s Aid, a grassroots federation working together to provide life-saving services and build a future where domestic violence is not tolerated, but funds will also be donated to galop, the LGBT+ anti-violence charity.

From, Mindset to Marketing, Advertising to Anxiety the day will cover a whole host of topics relevant to entrepreneurs, all blended with some uplifting entertainment. Taking place on Wallace's online TV programme, Show Up, Wise Up Rise Up, via Facebook, the event is to be a mammoth 12 hours of interviews, trainings, chats and entertainment. The show will run from 8am to 8pm (UK Time) to capture as many time zones as possible so Wallace can serve her global audience. Viewers will be asked to donate after each segment of the show.

To find out more, click here.