Justified Ventures will accelerate startups’ growth from idea to early traction, providing access to the studio’s extensive network of partners, including the UK’s largest dedicated pre-seed fund Concept Ventures and a number of high-profile personalities such as Forbes 30 under 30 serial investor Nolan Gray and award-winning designer and founder Ian Wharton. 

Criteria and return viability will be assessed across four key elements: leadership team, commercials, product and market.

Justified Studio, which aims to go beyond the traditional design agency model, has already invested £550,000 of creative expertise and time in innovative businesses and founders that aim to change the world. The initiative is currently creatively backing startups, including social media platform for art and art investments XVERSO.

Will Whiting, co-founder and Design Director of Justified Studio said: “Ever since we launched as a creative studio, we’ve been passionate about helping founders and their disruptive ideas change the world for the better. Creative expertise is a crucial part of doing that. Yet, for many startups, it’s extremely difficult to access, especially in the current landscape. We want to democratise that access, and Justified Ventures will help us do that. 

“We’ve been privileged to work with a broad range of businesses over the years, from large corporations to one-person startups, taking valuable lessons from both ends. As such, by injecting strategy and creativity into purpose-led businesses and connecting them with the right network, we expect to drive significant change across the sector.”

The studio will provide founders with a unique combination of services beyond creative work. From idea validation, product vision business road-mapping, through to fundraising support, prototyping, and product development, Ventures will support founders throughout the development of world-changing products and brands.