The new platform gives its users access to long-term wealth management strategies created by top experts, as well as 1:1 mentoring with crypto experts to close the knowledge gap. This hands-on tool will make smart investments accessible to everyone without the need for a financial advisor and hours spent daily on research and analysis.

The principles of crypto investing are straightforward, yet complex, such as the underlying blockchain technology. In a nutshell: blockchain is a distributed ledger, stored on a large, decentralised network of computers. This system is transparent, secure and immutable, as all users and participants jointly ensure security. Due to these properties, the financial, energy and logistics industries, among others, have long been working on using this technology for themselves. Blockchain is also attractive for trading cryptocurrencies, as a matter of fact, crypto is one of the first applications of blockchain technology. The potential of crypto as an asset class is very high – by comparison, the value of all cryptocurrencies worldwide is currently only about 0.33% of the value of the real estate industry or 1 percent of that of all stock market shares (Blockchainwelt.de).

However, hardly any other area is as dynamic and, at the same time, as little regulated as the crypto market. Therefore, crypto investments are often perceived as unsafe. In addition, the well-protected know-how is usually only accessible to large investors via wealth managers. The team at Veli.io is on a mission to change this, with an app that lowers the barrier for crypto wealth management, reduces investment risks, and makes smart investment strategies accessible and affordable for everybody.

Co-founder and CEO Stevan Radonjanin, who previously also worked for the Austrian crypto unicorn Bitpanda, explains what is unique about the Veli platform: "For the first time, there is an automated way for smaller investors to buy assets when their market value is near the bottom and sell near the top without the need of extensive crypto knowledge."

25% of Crypto Transactions Flow to Europe

More and more European FinTech startups are gaining international market share. In addition, 25 percent of the money from transactions that take place via the largest crypto protocols currently flow to Europe. Veli’s team saw the growing interest for crypto Europewide as a great indicator of the need for a platform where European crypto enthusiasts can invest in a safe and smart way.

Unlike many other platforms that leave investors on their own, Veli.io offers a unique combination of automated tools and human support to help users buy low, sell high and protect their investments. "We have developed a simple and efficient tool that helps investors understand their risk level, set goals and achieve them by investing in proven and tested strategies developed by quantitative finance experts," Radonjanin says.

Usability, Support & Asset Protection

The cryptocurrency market has been like a roller coaster ride for many retail investors, who often enter the market at the wrong time and are therefore bound to suffer losses. This is why the most crucial factors when choosing the right platform for most crypto investors are usability, support and asset protection.

“Through automation, we have managed to bring something that was previously reserved exclusively for wealthy clients – namely a crypto wealth manager – to a broader audience,” explains Marko Selakovic, Chief Technology Officer at Veli.io. For those not wanting full automation, there is another solution – the new platform offers access to mentors who can guide them through the process of investing in cryptocurrencies.

The platform’s user-friendly interface simplifies the investment process, by enabling users to specify how much money they want to earn, in what period of time and the amount of risk they are willing to take. If there are any doubts, a carefully constructed questionnaire helps individuals with their decision-making by analysing their preferences. Veli.io then provides its users with several strategies designed to help them on their investment journey at their own pace. "We know that small investors don't have effective investment strategies. They invest their money blindly and hope for the best. When prices drop a little, they tend to do nothing because they lack knowledge about the market cycles. Finally, they end up selling when it is too late, which can lead to a 70 percent loss," Radonjanin explains. "That's why we've developed investment strategies that professionalise investing to give our users the best chance of success."

Another special feature of the app is that it offers customisable downside protection. Users can set the lowest value threshold at which the app will automatically sell their assets. For example, the threshold can be set at 20%, which will make the app immediately sell or convert the assets once their value drops below 80% of their initial value. This feature will be active even if the user is not online to protect from unwanted losses.

Diversity in the Crypto World, With the Entry-Level Offer for Female Users for Free

Radonjanin noted that many women feel crypto investing is primarily a male-dominated field. By eliminating trading fees for female users, Veli.io hopes to create a more diverse and inclusive crypto community.

"That's why we offer our platform for free to female users who often feel excluded from the world of crypto investing," Radonjanin proudly says. "We look forward to helping all people invest in digital assets and achieve their financial goals."