Placy's innovative approach harnesses the power of artificial intelligence to take over time-consuming tasks such as property valuations, market research, and scheduling viewings. By automating these processes, Placy allows real estate professionals to focus on what truly matters: understanding and meeting the unique needs of buyers and sellers.

The startup’s flagship product, Placy Pro, is a white-label SaaS tool designed for B2B integrations, specifically targeting real estate agencies and agents. This platform is not just about efficiency; it’s about transforming how property transactions are conducted by offering seamless integrations with popular communication tools like WhatsApp and Telegram. This ensures that landlords, sellers, and buyers can communicate effortlessly, enhancing the overall experience for all parties involved.

Placy is currently being tested in Cyprus as a “pilot market,” with plans for expansion into Greece, the UAE, and the UK. The funding from Zubr Capital, a private equity firm with a strong track record in the IT and tech sectors, will be instrumental in this expansion. Zubr Capital's investment will support further research and development of Placy’s AI tools, particularly focusing on the Placy Assistant, a B2C tool designed to simplify communication between property seekers and sellers.

Zubr Capital's involvement is not just financial; it also brings a wealth of experience and credibility. The firm, regulated by CySEC, has previously backed successful ventures such as Palta and MediaCube, and it sees Placy as a promising addition to its portfolio. The startup’s recent accolades, including being named Startup of the Year in Cyprus and its acceptance into the US Microsoft Startup Hub, underscore its potential to disrupt the real estate market.

As the real estate industry increasingly looks towards technology for solutions, Placy is positioning itself at the forefront of this transformation. By automating essential tasks and improving communication between all stakeholders, Placy is set to become an indispensable tool for real estate professionals, from solo agents to large agencies. With the support of Zubr Capital, Placy is well on its way to redefining how properties are bought and sold, making the process smoother, faster, and more efficient for everyone involved.

“As a leading funding source, we prefer to focus on the team behind a project first. With Placy, we found a successful group of professionals with a history of project achievement. This history is precisely why we think the new startup Placy will be no exception,” Viktar Dzenisevich, Investment Director and Partner at Zubr Capital.

“When people ask if AI will replace real estate agents, I tell them: we’re not here for optimisation; we’re here for growth. Our tools are for the smart pros who want to double their sales with a fraction of the effort,” commented Sotiris Komodromos, Placy’s Commercial Director.