Their collaborative initiative, Project SEUSS (Safeguarding Ecosystems Using Sustainable Solutions), leverages Purple Transform's groundbreaking SiYtE platform to revolutionize the monitoring and protection of sea turtles.

With five out of seven sea turtle species worldwide inhabiting the Maldives, all of which face extinction risks, ORP is dedicated to safeguarding these marine creatures and their habitats through rescue, rehabilitation, scientific research, and education. Project SEUSS harnesses Purple Transform's proprietary AI platform, SiYtE, to extract and aggregate real-time data from various sources such as CCTV cameras and IoT sensors. This data is then analysed and visualised in real-time using AI and machine learning techniques, providing invaluable insights for conservation efforts.

SiYtE, already deployed to enhance safety on UK railways by detecting risks and alerting staff, is adapted for monitoring sea turtle hatchings and nesting activity. Through this partnership, Purple Transform aims to provide ORP with accurate hatchling counts and identification of nesting females, facilitating the assessment of nesting population size and productivity. Furthermore, SiYtE strengthens ORP's sea turtle veterinary programme by aiding in the analysis of blood samples and monitoring sea turtle behaviour during rehabilitation.

From tracking nesting patterns to monitoring populations and detecting potential human interference, SiYtE equips ORP with essential tools for gathering vital information, safeguarding sea turtles, and intervening when necessary.

"At Purple Transform, our core focus is to create better human outcomes. To achieve this objective, we must leverage our tools, expertise, and passion to protect our planet – and this incredible species," said Gregory Butler, CEO, Purple Transform.  “SiYtE can easily be adapted - from protecting passengers and workers to safeguarding turtles, nesting sites, and monitoring their environment for threats. Our partnership with ORP to safeguard sea turtles in the Maldives reflects our complete commitment to AI for good.”

"Purple Transform leads the way with an innovative approach, harnessing AI to revolutionise standard camera devices into state-of-the-art monitoring systems. These systems are adept at identifying sea turtles, detecting subtle behavioural changes in sea turtle patients and can even pinpoint their specific cell types,” said Olive Ridley Project’s founder and CEO, Dr Martin Stelfox. “This advancement significantly enhances our capability to deliver prompt care and protection for sea turtles. Our aspiration is that through the development of this technology, we establish improved monitoring systems and expedite the treatment and release of more sea turtles back into the wild."