OST’s approach, rooted in Knowledge Representation and Reasoning (KRR), differs from machine learning by using a logical, knowledge-based methodology. While machine learning detects patterns in large datasets, KRR enables AI to make accurate, logical decisions by combining data with expert knowledge.

OST’s RDFox software, a knowledge graph and reasoning tool, will be integrated into Samsung’s AI technology across various devices, from mobile phones to home appliances, to provide a personalised and secure user experience. This acquisition builds on OST’s technology, already in use across the financial, manufacturing, and e-commerce sectors in Europe and North America.

“We are delighted to be working with Samsung,” said Peter Crocker, CEO of Oxford Semantic Technologies. “By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalisation. 

“In addition, developing RDFox to support AI applications with Samsung, and being part of the larger group, will provide all of our clients with an even better product, service and support.  We are grateful for our partnership with Oxford University Innovation and look forward to continued collaboration with the University of Oxford.”

Mairi Gibbs, CEO at Oxford University Innovation, said: "Oxford Semantic Technologies represents a significant advancement in the field of AI, showcasing how academic research can be transformed into real-world applications that drive industry innovation. 

“Their acquisition by Samsung Electronics underscores the commercial value and potential of their technology in multiple sectors. We see this catalysing further innovation and partnership in Oxford’s Deep Tech ecosystem between our academic and research community, industry and investors.”

Oxford Semantic Technologies' technology has made significant strides in the financial services sector. With millions of transactions processed daily, OST’s advanced knowledge reasoning capabilities enable autonomous, complex decision-making and large-scale tracking of financial crimes, ensuring swift and efficient regulatory compliance.

In manufacturing and retail, OST’s technology empowers engineers and designers to quickly assess product and part compatibility, offering instant recommendations to customers – tasks that were once laborious or nearly impossible.

RDFox also proves invaluable in healthcare, aiding smart diagnostics and the detection of health issues, and enhances decision-making in self-driving cars, potentially saving lives. Across these diverse applications, OST’s logical AI delivers the necessary precision and reliability.