In a landscape where traditional business literature often feels dense and overwhelming, this business book provides a refreshing perspective. By using relatable analogies and real-world examples, she breaks down complex business concepts into straightforward, understandable terms. Key topics such as intellectual property, mindset to starting a business, financial management, and attracting customers are explored in a way that resonates with readers at all levels.

“Starting or running a business can be daunting, but it doesn’t have to be,” says Steidl. “Business is easy, it is us who complicate it with overthinking and complexities. My goal with this book is to equip both aspiring and existing entrepreneurs with the knowledge and confidence to embrace the challenges they may face with ease and enjoyment.”

The Art of Analogies in Business, How to Start a Business in Layman’s Terms, is designed for those who may not have access to formal business education – including students, professionals considering a career change, and entrepreneurs in the early stages of their journey. It also serves as a valuable resource for established business owners looking to refresh their approach or gain new insights. Each chapter encourages readers to apply what they learn to their own ideas, gaining a deeper understanding of how to turn concepts into action.

Nancy Steidl brings over 25 years of experience as an International Business Consultant and Intellectual Property Law Specialist. Her background allows her to offer valuable insights that are both legally sound and practically relevant. Steidl holds a Master’s Degree in International Business Law and an MBA, and she is currently pursuing a third Master’s in International Intellectual Property Law.

The Art of Analogies in Business, How to Start a Business in Layman’s Terms, provides essential knowledge and also encourages readers to develop an entrepreneurial mindset characterised by resilience and adaptability. By presenting business principles in a relatable manner, this book aims to inspire a diverse audience of entrepreneurs ready to take their first steps or elevate their existing ventures.

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