This collaboration reinforces the Group’s leadership in material innovation and environmental responsibility, showcasing its commitment to pioneering scalable, next-generation materials to shape the future of sustainable mobility.

The partnership focuses on co-developing high-performance, bio-based leather alternatives that replace traditional leather materials. The result is a breakthrough material that reduces resource consumption on multiple fronts, using 95% fewer greenhouse gas emissions, 89% less water and 71% less energy compared to animal-based leather – without compromising on texture, durability, or luxurious quality.

“UNCAGED’s grain-based protein leather alternative stood out to us for its unique molecular design and manufacturing process, which allows us to drastically lower environmental impact while meeting the demanding quality and performance standards of automotive interiors,” said Brendon Kim, Senior Vice President and Head of Hyundai CRADLE Silicon Valley. “UNCAGED’s approach, which minimises chemical inputs and leverages natural resources like coffee bean shells for dyes, aligns perfectly with Hyundai Motor Group’s sustainability material strategy of prioritising high bio content and minimal chemical use.”

UNCAGED Innovations combines its proprietary technology platform, BioFuze, with biomaterial manufacturing to create a sustainable, customisable leather alternative that mimics the texture and performance of traditional leather. Unlike competitors that rely on carbohydrate-based designs, which lack the molecular structure to behave like skin, UNCAGED Innovations’ ELEVATE product uses grain proteins fused with other plant-based elements to replicate the scaffolding functions of collagen, the primary protein in animal hides.

“Hyundai Motor Group’s commitment to sustainable and animal-free materials makes them the ideal partner for us to advance what’s possible in automotive manufacturing.” says Stephanie Downs, CEO and Co-Founder of UNCAGED Innovations. “Automotive interiors require the highest-possible durability and quality. Developing a scalable, sustainable alternative for vehicle interiors underpins the strength of the technology behind our entire platform, helping us create luxurious and durable materials for a wide range of applications and industries.”

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