Guest Dragons announced for Dragons’ Den 2025

Fitness expert Joe Wicks and beauty entrepreneur Trinny Woodall will join the 22nd series of Dragons’ Den as Guest Dragons, alongside Emma Grede, who is returning following her successful appearance in the previous series.

Joe Wicks is a British fitness coach, TV presenter, and author, best known for his work in promoting health and fitness. He gained significant popularity through his social media presence and online fitness videos, particularly his ‘Lean in 15’ series, which features quick and healthy meal recipes. During the COVID-19 pandemic, Wicks became widely recognised for his ‘PE with Joe’ workouts on YouTube, which aimed to keep children and families active during lockdowns. His engaging and motivational approach has earned him a large following and several best-selling fitness and nutrition books.

Wicks said: “I can't wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs. My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”

Trinny Woodall is a British fashion and beauty entrepreneur, TV presenter, and author. She first gained widespread recognition as a co-host of the BBC show ‘What Not to Wear’, where she, along with Susannah Constantine, provided fashion advice and makeovers to participants. Woodall has since built a successful career in the beauty industry, founding the makeup and skincare brand Trinny London, which offers a range of personalised beauty products. She is also known for her fashion columns, books on style and beauty, and her dynamic presence on social media, where she shares fashion and beauty tips.

Woodall says: "Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a Guest Dragon and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I’m looking forward to sharing insights from my own entrepreneurial journey and hope I can play a part in helping these businesses achieve their goals.”

Emma Grede is a British businesswoman and entrepreneur, best known for her role as the CEO and Co-Founder of Good American, a fashion brand she launched with Khloé Kardashian. The brand focuses on inclusive sizing and body positivity, offering a wide range of denim, activewear, and ready-to-wear clothing. Grede is also a founding partner of SKIMS, the shapewear and loungewear brand created by Kim Kardashian. She has been recognised for her work in promoting diversity and inclusion within the fashion industry and has made notable appearances on Dragons’ Den as a Guest Dragon. Emma Grede is a prominent figure in the fashion world, celebrated for her entrepreneurial spirit and innovative approach to business.

Grede says: “I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity. I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can't wait to do it all again!"

Samantha Davies, Executive Producer, says: “We were thrilled by the positive response to our first-ever Guest Dragons last series. Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show. Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series.”

Kalpna Patel-Knight, Head of Entertainment at the BBC, says: “Joining our phenomenal Dragons for Series 22 are business titans Joe, Trinny and Emma. They are three extraordinary entrepreneurs whose expertise and passion will ignite excitement and inspire the next generation of business leaders. I can’t wait to see what they bring to the Den.