Fourfive leverages WeWork to scale wellness business
WeWork, the global flexible space provider, today announced that fourfive, a wellness brand specialising in CBD and premium vitamin supplements, is leveraging WeWork All Access to provide its growing workforce with access to over 50 WeWork locations across the UK and 700+ globally, as the company prioritises well-designed and scalable workspace that caters to its ambitions for fast expansion.
Co-founded by ex-England and ex-Welsh professional rugby players George Kruis and Dom Day, fourfive is on a mission to bring game-changing wellness to the market, through the natural power of CBD oil, as well as premium vitamin and mushroom supplements. Committed to making progressive wellness products not only more accessible but trusted in the UK, fourfive’s growth plans will be supported by the innate flexibility of WeWork’s offerings that enables fast-growing companies to scale their office space with ease.
The partnership between fourfive and WeWork was ignited through OPUS, an organisation supporting and empowering business builders in the UK through the power of community. Fourfive founders George and Dom were days away from signing a traditional, three year lease agreement that failed to meet their workplace needs. Within 24 hours of being introduced, fourfive became a WeWork All Access member, providing the company with enhanced flexibility, accessible space for collaborative and productive work, a community of like-minded individuals and cost-efficient real estate solutions to create a successful and sustainable workplace strategy.
George Kruis, Co-Founder of fourfive, says: “At fourfive, we were looking for a smart space solution that not only empowered our employees to work where suited them, but that also provided a touchdown space for our team to get together – crucial for our company culture that is the cornerstone of fourfive’s success. Our WeWork All Access membership has been instrumental to this. We not only have the necessary flexibility to support our expansion plans, but are able to offer our employees an inspiring space that they feel excited to work from. The WeWork team has gone above and beyond to support our needs, and we’re looking forward to scaling with them as our business goes from strength to strength.”
Ben Samuels, Chief Revenue Officer, WeWork says: “We are delighted to welcome fourfive to WeWork as new All Access members. This move not only demonstrates the company’s commitment to delivering a top-tier experience for their employees but reaffirms WeWork’s position as the go-to workplace partner of choice for growing companies who are recognising the value of flexible, scalable and inspiring workspace to support their expansion plans, and put their right foot forward in this new world of work.”
WeWork and fourfive have partnered on a number of events in London, including a panel discussion with well-known, and high-performing leaders in the UK. What’s more, fourfive products are stocked across 15 WeWork locations in London, and the company has leveraged WeWork’s diverse community of members and workspace across the capital to host pop-ups that help promote its products and services.
This December, fourfive launched three mushroom products across 750+ Holland & Barrett stores nationwide. Fourfive’s HydroPlus and Nutrition range are also now supplied to over 25 professional sports clubs across the UK.