Co-founded in 2021 by serial entrepreneur, Andy King, and software engineer Cord Schneider to address a UK food waste market worth £160 million and a European market estimated at £1 billion, Limetrack has developed and patented an Internet-of-Things (IoT)-enabled food waste bin that automatically weighs and reports waste and carbon emissions. This helps businesses to reduce waste, cut costs and meet strict new Simpler Recycling laws which came into force in the UK in March 2025 for businesses with over 10 employees. Smaller businesses will be mandated under the same rules from April 2027.

Limetrack customers already include multiple NHS Trusts, independent schools, office blocks, restaurants, hotels, and care homes, as well as all the major UK waste management firms. In addition, multinational corporations including Sky and global hospitality company Convene are introducing Limetrack’s SMART bins across multiple sites. Trials are also in discussion with a large number of other major UK businesses, including Heathrow and a national fast-food chain.

The new funds were raised through a combination of a £1 million loan from Government-sponsored Innovate UK and £320,000 in equity from backers including waste industry corporates, an impact VC fund and angel investors. The funds will be used to scale the production and deployment of Limetrack’s next-generation SMART bins, enabling the business to fulfil existing orders and pre-orders, with a pipeline of over 5,700 units for 2026.

The investment will specifically target the development of a high-volume design, aiming to increase manufacturing from SMART 20 bins a week to 250 SMART bins a week within the next 10 - 12 months. This will require platform enhancements, including advancing Limetrack’s intellectual property portfolio, supporting harmonised UK and EU certification and high- volume production tooling, while funding team expansion across engineering, operations and customer delivery to support rapid rollouts.

Andy King, Co-Founder and CEO of Limetrack, commented: “We are delighted to have secured the funding to scale Limetrack up to meet the needs of UK organisations facing multiple pressures to reduce cost and measure food waste.

“A big thank you to all our investors. Their backing will allow us to move much faster – manufacturing at scale, deepening integration and delivering the frictionless, trustworthy data our rapidly growing customer base requires.

“We aim to make food waste measurement effortless so that businesses can report with confidence, while cutting costs and carbon emissions. With 10.7 million tonnes of food wasted each year in the UK there is a huge opportunity, and the recent introduction of Simpler Recycling legislation means there is a legal necessity for most businesses, as well as an economic incentive. DEFRA projects 2.2 million UK sites will be affected in 2025, growing to 6.2 million by 2027.

“It’s been a brilliant journey so far, but we’re only just getting started. Of the 1.7 million UK and

“10.3 million European commercial sites suitable for Limetrack’s SMART Bins, fewer than 40% currently use any form of food waste bin, providing a significant further market.

“Our immediate focus is on scaling across the UK before expanding into Europe in 2027.”

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