Eye-catching LED Display to Transform Fira de Barcelona Gran Via's South Access for ISE 2024

Integrated Systems Europe (ISE) is preparing to unveil an innovative Welcome Screen at the South Access of Fira de Barcelona’s Gran Via venue for its landmark 20th edition, scheduled for 30 January – 2 February 2024.

This 193m₂ invisible LED display, a first of its kind for the venue, will be a permanent feature, making its debut at ISE 2024. Its notable size and strategic positioning ensure it will captivate attendees while allowing the building's interior to remain visible through the content, merging technology with architecture seamlessly.

Mike Blackman, Managing Director of Integrated Systems Events, shared his enthusiasm: "As the world’s attention turns to Barcelona for ISE 2024, we are thrilled to showcase the very best of pro AV and digital signage with a stunning new entrance to welcome attendees from all over the world to our 20th-anniversary edition.”

Marc Serra, Venue Services & Infrastructure Director of Fira de Barcelona, commented on the significance of the installation: “The installation of this transparent screen on the façade of our venue is a clear example of how hosting leading events in numerous industries has a major impact on the city and on our institution. It also illustrates Fira's ongoing quest for innovation, the use of new technologies, and excellence. With the new infrastructure, Fira once again sets itself apart as a leading institution that hosts the best events and has the best venues.”

The MUXWAVE M3 LED screen, featuring a 3.9mm pixel pitch, offers adaptability to various surface geometries. SONO, responsible for the system design and installation, plans to integrate over 950 tiles of the transparent screen into the glass façade. Daniel Pérez Rubio, Sales Director of SONO, said, “We are excited to work on this brilliant project for ISE 2024, our heritage in delivering experiences where light and sound are mixed with emotions in all types of events is perfect for this pivotal project for this special anniversary show.”

The installation requires a robust media server for stable and visually inspiring content delivery, a task undertaken by Ventuz and Realtime Department in close collaboration with the ISE 2024 team.

Christoph Gockel, Managing Director of Realtime Department, remarked: “Originally from the event sector, Realtime Department brings all kinds of impressive content to the stage and displays of this world. Whether visually stunning, sensory, kinetic, or interactive, permanent installations are now also part of the company’s portfolio. We have been a content partner of the supplier of the Muxwave, LANG AG, at ISE for 11 years and are delighted to be part of this project team, for what is probably the largest MUXWAVE installation in Europe. The effects that can be achieved with content on such a large glass surface of approximately 20m wide and 11m high are very exciting. Although the MUXWAVE is still a relatively new product, we have already been able to realise several projects with it.”

Ventuz's real-time software is critical for the project, featuring the ability to playback vast visual data and live, interactive content during ISE. Combined with Ventuz’ UNIQVUE Experience Framework, the software offers flexibility in content delivery, allowing a mix of pre-programmed streams and real-time updates, including social media feeds and QR codes for audience interaction.

Mike Steinbrecher, Director of Global Sales for Ventuz, expressed pride in their involvement: “It is an honour to work alongside ISE on such a game-changing project. Ventuz is excited to provide playback on the massive transparent Welcome LED wall, allowing Fira to bring immersive real-time stories to its visitors."

Fira de Barcelona demonstrates its commitment to sustainability, using 100% green energy from renewable sources, with 40% produced locally in wind farms.