The metaverse is a fascinating concept. While still in its early stages, the metaverse holds significant potential. Utilising the very best of what virtual and augmented reality can offer, the final product of this new cyberspace will introduce a broad shift in how the world interacts with technology. A digital twin of the real world, the metaverse will allow people to do anything they can already do today: go to work, socialise with friends, shop and even go to concerts. All encapsulated in a virtual world.

There remains progress to be made before the metaverse undergoes mass adoption. But organisations are already preparing. Borne out of increasing levels of demand from businesses who are intrigued by the metaverse but remain cautious, the Metaverse Readiness Index caters to a range of industries. Digitopia has already received interest from retail, consumer brands, e-commerce organisations and a number of business-to-consumer companies.

Consisting of six dimensions: ambition, use cases, capabilities, technology, culture and governance, the Metaverse Readiness Index enables enterprises to measure and benchmark their preparedness for the metaverse. Only with a holistic understanding of all six dimensions can businesses succeed within the new digital realm.

The more ready a business is, the faster and more efficient it will be when entering the metaverse. Better prepared organisations will in turn gain more value from their activities. Digitopia’s Metaverse Readiness Index measures progress through five levels of readiness, from Complacent to Fluid.

The Metaverse Readiness Index is built on top of the capabilities of Digitopia’s flagship platform, the Digital Maturity Index, combined with years of experience in emerging trends and technologies. A detailed and thorough service, the Metaverse Readiness Index consists of a number of workshops with related teams within a company, teaching them and discussion options, understanding the starting point and drawing a roadmap of how to benefit from the available opportunities.

Halil Aksu, CEO and Co-Founder of Digitopia, said: “The metaverse is coming. It is a highly exciting proposition and we are already seeing a growing appetite for early adoption. It really has the potential to change the way society operates as a whole - not just businesses. The most forward-thinking and innovative businesses are already considering how they can leverage the virtual world and create an early advantage over their competitors.

“The Metaverse Readiness Index will show businesses exactly how they can get to where they need to be in preparation for the metaverse. They will be able to benchmark their progress against competitors and regularly track their performance. What’s measured gets done. Only by keeping control over activity throughout the metaverse journey can an organisation truly prepare for what is to come. Through the Metaverse Readiness Index, organisations can create a business case for the metaverse and immediately reap the rewards from it”