Clue achieves record female participation for crowdfunding campaign

Clue, the female-founded, female-led, period tracker and reproductive health companion, announces it has achieved record female investor participation in its crowdfunding campaign conducted via Crowdcube.

The crowdfund – which is not yet closed – reached its target ahead of schedule on 3 May. The opportunity to invest remains open until 11 May.

  • To date, 86% of Clue’s community investors are female, versus a 20% average for campaigns on Crowdcube
  • 84% are under 40 years old
  • Investors from across the UK and EU are investing as little as €10 or as much as €100,000, becoming partial owners of the business
  • Over 4,950 investors participating - the highest number of any fundraise on Crowdcube in 2023
  • Crowdcube investors receive the same terms as institutional investors

Balderton Capital and Union Square Ventures are leading this funding round with institutional funding of €7 million. The additional community fundraising target was €1 million.

Carrie Walter, co-CEO of Clue, said: "Clue is backed by some of the world’s leading investors, who understand empowering women with knowledge and data to take charge of their reproductive health is a huge opportunity. As the first menstrual and reproductive health app to invite our community to invest and become co-owners, we are taking this one step further. We’re delighted to see the response of so many female investors– people who intuitively understand the problem we are solving and why Clue is so well positioned to redefine access to better health and care."

Audrey Tsang, co-CEO of Clue, commented: “The record-breaking female participation in our crowdfunding shows the impact Clue has made to date, and how our users - and the wider female population - see the company’s potential. This campaign brings our most important stakeholders - our community - even closer to our product development. And given female investors often have less access to investment opportunities, we’re excited to attract more female investors to share in Clue’s future success.”