CES Unveiled in Amsterdam Partners with European Innovation Council, Showcasing Europe’s Technology
The Consumer Technology Association (CTA), the owner and producer of CES, the world’s most powerful tech event, is announcing a new partnership with the European Commission’s European Innovation Council (EIC) for this year’s CES Unveiled in Amsterdam. This partnership will help identify breakout technologies from across Europe to be showcased at the event taking place in the Beurs van Berlage on October 15, 2024. The Dutch Ministry of Economic Affairs and Climate Policy has also renewed its long-standing partnership with CES Unveiled in Amsterdam to demonstrate the groundbreaking innovations from the Netherlands.
“We are proud to partner with the European Innovation Council at CES Unveiled in Amsterdam to highlight incredible technologies from European technology leaders and startups," said Gary Shapiro, CEO, CTA. "Europe is a technology hub with a strong startup ecosystem, and companies from across the continent are pioneering tech innovations that can solve big global challenges.”
As part of the road to CES 2025, which returns to Las Vegas from January 7-10, Unveiled in Amsterdam connects Europe's iconic brands and promising startups, top-level government officials, industry leaders, investors and media. Preview trends heading into CES 2025 in Las Vegas before anyone else and get inspired by the technology creating a better tomorrow.
A new addition to CES Unveiled this year is the “pitch battle”—an on-site opportunity for the next generation of startups to showcase their innovations. Judged by influential business leaders, EIC decision makers, investors and engineers, the winner of the pitch battle will receive a coveted booth space in Eureka Park at CES 2025 in Las Vegas.
For the European Innovation Council (EIC), CES Unveiled in Amsterdam depicts an optimal platform to support the most promising innovations across Europe, from early-stage research to commercialisation. EIC joins forces with CTA and CES Unveiled in a shared goal to harness the untapped potential of technology and showcase European innovation at a global scale. Moreover, the EIC is determined to upgrade the visibility of Europe as a whole and as a result will cooperate with European National Delegations present at CES Las Vegas in order to create strong synergies and bring the European Innovation under a strong European quality brand.
The EIC is Europe’s flagship innovation program and one of the biggest investors in the Europe with a budget of more than €10.1 billion all focused on developing deep tech, supporting unicorns, centaurs and research projects and fostering women entrepreneurship. Since 2018, the EIC have supported over 2000 startups and SMEs, and more than 550 projects that generated over 600 innovations and 100 patents.
Registration to attend CES Unveiled in Amsterdam is open. For more information on exhibiting at the event, contact CESUnveiled@CTA.tech.
