The round included investment from venture capital firms Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures, and Digital Catapult.

Camera Intelligence is redefining the future of cameras and content creation by integrating an intelligent LLM-driven AI assistant directly into a Micro Four Thirds mirrorless camera which connects to smartphones. This funding will fuel the company's mission to empower creators and businesses with intelligent camera solutions to simplify the complex process of producing high-quality content.

"Producing engaging, high-quality content is a necessity for solo creators and small businesses – but they are already stretched thin and juggling multiple business demands. Content creation tools are fragmented, and users producing social media content for the first time struggle with steep learning curves for both mirrorless camera operation and editing software," said Vishal Kumar, CEO. Camera Intelligence.

“With a radical new interface that leverages AI, we’re bringing assistive content editing capabilities directly into our camera system and aim to dramatically lower barriers to entry.”

"We are thrilled to support Camera Intelligence in their mission to democratise professional content creation," said Jordan Crook, Partner, Betaworks. "Their innovative approach to integrating AI into the camera workflow has the potential to transform how creators and businesses produce content."

Camera Intelligence's most recent innovation utilises a LLM directly within an interchangeable lens mirrorless camera for the first time. In the near future, this will allow users to control camera functions through voice commands, eliminating the need to navigate complex menus. The LLM is also able to orchestrate local content editing tasks like colour grading and style selection.

By utilising the latest AI processing chips on the market, Camera Intelligence has created a vertically-integrated AI technology stack, which allows it to rapidly experiment with and embed cutting-edge AI software.

Susan Bowen, CEO of Digital Catapult, said: “As part of our focus on supporting the best and brightest UK deep tech companies to scale, this investment further enables a breakthrough solution harnessing AI and advanced imaging technology to drive deeper innovation in the creator economy. As demand for high-quality content creation methods increases, innovative startups like Camera Intelligence deliver scalable, industry-ready solutions which empower creators and transform digital media production.”

The funding round marks the latest milestone in Camera Intelligence’s ongoing evolution, as the company advances its mission to develop smarter camera systems – transforming cameras from passive observers, into intelligent collaborators. Camera Intelligence will be launching its LLM functionality to iOS users in autumn 2025.

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