This comes as new research from the bank shows that almost nine in 10 (89 per cent) of Brits are relying on Black Friday to do some or all of their Christmas shopping this year.

48 per cent plan to do their shopping online, leaving them more vulnerable to scammers. In fact, Barclays data shows that the proportion of scams taking place on tech platforms, such as purchase/actions sites, social media, or dating apps, has increased by 71 per cent since the beginning of 2021. Currently 77 per cent of all scams take place on these platforms, but at the beginning of 2021 it was just 45 per cent.

With the average Brit expected to spend over £200 on shopping during Black Friday this year, Barclays is urging shoppers to take extra care when purchasing things online throughout the sales season.

The Bank’s findings reveal that worryingly, many consumers are changing their normal behaviour on Black Friday when searching for the best deals. Almost a third (32 per cent) feel pressured to make a purchase as quickly as possible to make sure they get the best deal. One in five (19 per cent) said they were more likely to take note of a “too good to be true” deal, and a further 17 per cent admitted to shopping on sites they haven’t heard of before if they have particularly good deals or sales.

Ross Martin, Head of Digital Safety at Barclays, says: “Whilst Black Friday is a great way for Brits to save money ahead of the Christmas season, it is important to stay vigilant when making purchases.

“This year more than ever, people will be looking for the best bargains, which could lead them right into the hands of scammers, who will be advertising false offers to lure victims in.

“Just remember - ignore any pressure that is being put on you - and if a deal seems too good to be true, it probably is.”

Barclays is urging buyers to follow these four steps this Black Friday.

1. Do your due diligence: Research and read reviews to check the site and the seller are genuine.
2. View the item: If you can, view the item in person first to make sure it exists, especially if it’s a big purchase, like a smartphone or even a car.
3. Get a second opinion: Always speak to someone you trust for a second opinion, whether it’s a friend, family member, or your bank.
4. Be wary of unlikely offers: Many purchase scams offer huge discounts that you wouldn’t normally find at retailers you would normally trust. Remember, if a deal seems too good to be true, it probably is.