As part of this enhanced collaboration, Automat-it and AWS have signed an agreement exceeding $1.4 billion over the next four years to develop and provide innovative solutions to startup customers in Europe and North America. 

This expanded collaboration is a testament to the joint success that both companies have achieved over the last few years by cooperating very closely. This is a result of Automat-it’s exceptional performance over the last three years, backed by AWS, including strong revenue growth and expansion into the UK and Ireland, France, Iberia, DACH, CEE, and the Nordics. It comes on the heels of several customer success stories where Automat-it enabled customers to deploy and utilize innovative solutions and services from AWS, including cloud migrations, infrastructure optimisation and Generative AI.

This extended collaboration recognises Automat-it as a key partner in the AWS Partner Network. AWS will support Automat-it’s ambitious growth aspirations through joint business planning, co-investment, and targeted support, thus providing Automat-it with the tools, funding, and strategic guidance needed to expand their capabilities, and succeed at scale. Both companies will work closely together to pursue the following initiatives:

• Build and launch a dedicated data practice, focused on helping the customers harness the power of data, artificial intelligence and Generative AI with innovative solutions and services from AWS
• Expand the cooperation to the USA to serve customers across North America
• Strengthen the presence and growth in various countries across Europe by co-innovating to serve customer needs

With the support of the SCA with AWS, Automat-it has partnered with customers across several industries in various countries to accelerate their Cloud adoption journeys. Automat-it supports more than 600 startups, including unicorns like Lovable. From automating mission-critical workloads to enabling GenAI-powered solutions, Automat-it has helped organisations improve agility, security, and time to market.

“Automat-it is proud to deepen our collaboration with AWS as we continue to scale globally and deliver cutting-edge solutions to our customers. This expanded SCA is not just a recognition of our past success, but a launchpad for the next phase of growth — including investments in our US expansion, new GenAI capabilities, and specialised services for data-driven organisations," said Ziv Kashtan, CEO, Automat-it.

Tanuja Randery, Managing Director and Vice President EMEA, AWS added: “Automat-it continues to demonstrate its ability to innovate, scale, and deliver transformational outcomes for customers, including through the adoption of powerful generative AI tools such as Amazon Q Developer and Amazon Q Business. It’s exciting to build on this successful collaboration as we innovate new solutions to help more businesses leverage data and generative AI with AWS. Our extended and expanded agreement will bring these to more customers, in more markets, including the vibrant startup ecosystem that acts as a catalyst for innovation across industries.”