Eureka Park at CES is where new ideas are funded. It’s the buzzworthy startup arena that provides a unique opportunity to launch a new product, service, or idea. Eureka Park is known for spotlighting the most promising tech startups from around the world, and attracts tens of thousands of attendees, from investors and media, to industry professionals and entrepreneurs.

Entrepreneurs and emerging startups attend Eureka Park to connect with mentors, investors, and corporate leaders who help startups succeed. Investors visit Eureka Park to discover their next unicorn. Global media seek their next big story, while corporations look for potential partnerships and acquisitions.

In 2025, it would be great to see more UK-based startups at the show. Only a couple of years ago there was a British Pavilion, but now that’s gone, it seems like UK startups are shying away from exhibiting at the show. If you’ve been considering attending the event, 2025 is definitely your time to come over and see what all the fuss is about!

Entry Criteria

A team will review your Eureka Park application and website to determine if you qualify for Eureka Park. Additionally, your application may be reviewed by the Consumer Technology Association (CTA) Market Research team, which could occasionally delay the response time for your qualification status.

The CTA defines a startup as “a company in its early stages of operations, less than five years old, or launching its first product.”

As Eureka Park is reserved for startups, CTA has had to put entry criteria in place. To be eligible to exhibit, startups must adhere to this entry criteria:

• The technology displayed must be applicable to the consumer technology space
• The company’s product and/or service must not have been shipped or been on the market prior to January 1st 2024
• Technology on display must be a prototype, product, or service under own brand name(s). No OEM/ODM, supplier, or component products. Crowdfunding campaigns, pre-orders and beta stage are allowed
• Alumni companies may be eligible for a second year in Eureka Park if the product has not launched and all other entry requirements are met. 
• The startup has no known intellectual property conflicts
• Product or service must be innovative with the potential to make a profound impact on the market.

Why exhibit?

Eureka Park provides startups with an unparalleled platform to:

• Gain Visibility: With over 170,000 attendees, CES offers a unique opportunity to introduce your product to a wide audience.
• Network: Meet with potential investors, partners, and customers from around the globe.
• Media Exposure: The event attracts thousands of media representatives, providing extensive coverage and publicity.
• Feedback: Receive direct feedback from industry experts and potential users to refine your product or service.

Exhibiting at Eureka Park at CES 2025 offers startups an invaluable opportunity to propel their business forward. The exposure, networking, and feedback gained from participating can be instrumental in achieving your startup’s goals and improving your visibility in the space.

Don’t miss this chance to showcase your innovation to the world. Apply now to secure your spot at one of the most prestigious tech events of the year.