5 steps to take your business to the next level
As a business owner myself, having started my own company, Tala, just over 3.5 years ago, I can confirm it’s definitely been a challenge!
But here’s something a bit less doom and gloom! Despite all the uncertainty, 33% of UK small business owners say their priority for the next months is not only balancing the books but achieving growth too. And 37% of Gen Zs claim they want to start up a business to earn more money to deal with life’s rising costs.
So, with all that ambition around, here are my five top tips for small business success, whether you’re just starting out or looking to take your company to the next level…
1. Be totally content with your content
Nowadays, most people don’t want the stuff they watch or read to look like an ad, they want it to feel as though they’re talking to their friend. This means they actually respond very similarly to well-made organic content as they do to paid content. So, instead of going straight to paid ads, post your marketing content organically on your Facebook or Instagram to see what your audience engages with the most. You can then back the best performing stuff with some paid ads and reallocate your paid spend in real time to fit demand, like shutting off an ad when stock is low and promoting the next best product. All of which means you’re only spending your marketing budget on content that you’re confident is going to have the right impact with your customers.
2. Innovate in what you do and how…but not why
Innovation is the lifeblood of every small business as it means you’re constantly moving forward and unlocking new and better ways to deliver what your customers want. But if you are thinking of targeting a new market, testing a new product or trialling a fresh way of working, don’t lose sight of why you started your company in the first place. People want to buy into your business not just from your business. So whatever changes you decide to make in order to grow, ensure that every person that comes to your page knows what your business’ mission is. Now more than ever, it’s them that will keep your customers coming back.
3. Boost your productivity not your working hours
How often do you hear that, as a small business owner, you have to work every day of every week of every year. It’s not always true (although admittedly there are periods of that!). In fact, this kind of hustle culture can burn you out. The key is to be more productive with the time you do spend working. So, instead of long to-do lists without timings, try dividing your day into quick ticks (
2022-11-25
