While the event highlighted advancements across artificial intelligence (AI), mobility, quantum technology, and sustainability, startups were the true heart of the show, driving transformative ideas and solutions.

With 4,500 exhibitors, including 1,400 startups, CES 2025 showcased a vibrant ecosystem of innovators and entrepreneurs shaping the future of technology.

Startups Magazine played a pivotal role in capturing this energy, video interviewing founders and entrepreneurs to share their visions and stories with a broader audience.

Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), emphasised the significance of startups at CES: “CES is where innovation comes to life. From the largest companies to trailblazing startups, the entire tech ecosystem is at the show. CES is the stage for groundbreaking product launches, transformative partnerships, and serendipitous business moments that define the future of technology.”

Startups shine at CES

The Eureka Park pavilion, the dedicated startup area, was fully booked with 1,400 startups from 39 countries. It offered a unique platform for early-stage companies to connect with investors, media, and industry leaders. Country pavilions representing regions such as the European Union (EU), France, Israel, and South Korea added to the international diversity, highlighting cutting-edge innovation across AI, digital health, accessibility, and sustainability.

Startups Magazine made its presence felt in the bustling Eureka Park, conducting video interviews with founders and entrepreneurs. These candid conversations provided invaluable insights into the challenges and triumphs of building disruptive technologies. The interviews spotlighted the human side of innovation, giving attendees and viewers a glimpse into the passion driving these ventures forward.

Kinsey Fabrizio, President of CTA, said: “From groundbreaking innovations that improve lives to transformative ideas that redefine industries, CES is a celebration of the art of the possible, showcasing how technology enriches our world and inspires a brighter future for all.”

Key innovations in startups

AI and machine learning

AI-powered startups dominated discussions, demonstrating solutions that ranged from medical diagnostics to autonomous navigation. Founders shared how machine learning is not only improving efficiencies but also opening new avenues for creativity and problem-solving.

Digital health

From wearable devices to telemedicine platforms, startups in the digital health sector showcased innovations that are transforming patient care. Companies like T&L Healthcare and Flowbeams revealed groundbreaking solutions for monitoring and improving health outcomes.

Sustainability and green technology

Sustainability was a major theme, with startups presenting next-generation battery technology, bioplastics, and alternative energy solutions. Companies like BANF and Viridox showcased how resource-efficient innovations could lead to a greener future.

Accessibility

Startups at CES 2025 also addressed critical needs in accessibility, with technologies designed to empower people with disabilities and improve inclusivity in everyday life. Startups Magazine actually caught up with Kalagon, a company dedicated to the future of smart seating, whom we interviewed back in 2022.

Why startups matter at CES

CES has long been a launchpad for startups to gain visibility and make crucial connections. The Eureka Park pavilion created a dynamic environment where ideas could flourish.

Startups at CES 2025 presented solutions addressing global challenges, from healthcare gaps to environmental sustainability. Their contributions underscored that startups are not just participants but catalysts for change in the tech ecosystem.