Now that we find ourselves several months into the year, digital innovation projects that were touted for early 2021 should now be well and truly underway.

Corporate culture embodies of all the written and unwritten rules, values and attitudes that characterise an organisation. It offers an insight into how business decisions are reached, and how they will be implemented. By extension, then, internal culture is the also the foundation upon which all successful innovation must be built.

Businesses reeling from the effects of the pandemic feel like they have been given an ultimatum: transform or die. And while we have seen unfortunate consequences for the companies that were unable to adapt fast enough, it is important to remember that more often than not, digital innovation isn’t all or nothing.