Nobody launches a startup for an easier life. We forge it from passion, craft it from sleepless optimism, and power it with triple-shot caffeine.

Startup life is messy. Calendars? Even messier.

Founders are decision-making machines. From choosing your next feature to picking between two good-enough hires, your day is a stream of judgment calls, big and small. The problem? That stream becomes a flood. The more decisions you make, the worse they get.

In the early days of a startup, hiring feels like building the plane mid-flight. You need people, fast. But not just any people.

Most founders know feedback matters. Few know how to make it a habit.

Every founder knows the feeling. An investor update is looming. The numbers are solid (ish), the story feels messy, and you’ve rewritten the deck twelve times trying to make it all make sense.