With the upcoming issue focusing on Women in Tech and Female Founders, we decided to speak to a few females in the industry on their journey and experiences. Starting with Franziska Kirschner, Research lead at Tractable. "When I was a child, I wanted to become a dog when I grew up. I genuinely believed that science would progress far enough that I could change species by the time I reached adulthood. Unfortunately,  the world’s scientists had other ideas and their endeavours focused elsewhere, such as on making computers reason like humans. 

As we carry on focusing on female founders and women in tech, we decided to catch up with Kristy Chong, CEO & Founder of Modibodi, a femtech startup that provides people of all ages and body types all around the world with access to reusable and sustainable underwear, swimwear, active wear and maternity wear.

For years, if not decades, being a ‘woman in tech’ has been seen as the exception to the rule and for many, a career path that’s littered with challenges. According to a Women in Tech report from PWC, only 5% of leadership positions in the tech sector are held by women, a paltry 3% of females say a career in tech is their first choice and only 16% of females have had a career in tech suggested to them (vs 33% of males).

I always thought that nothing would take priority over my career. Even during pregnancy, I was certain that I’d be itching to get back to work. Back to my routine, back to what I’m good at and have worked so hard to progress and refine over many years.

The stats are not promising when looking at women in tech within the UK. Last year it was revealed that women only make for 16.8% of workers within the tech field. Shocking right?

Razor’s Head of Client Services, Ellie Mosley, recently shared her story with us on having a career in technology as a new mother. Now, Razor’s CEO, Jamie Hinton responds. In his mind, it was the natural thing to do.

As we carry on focusing on female founders and women in tech ahead of our next issue, we decided to catch up with Lindsay Gledhill, a partner at UK law firm, Harper James Solicitors. Lindsay heads up the Intellectual Property (IP) team. She has specialised in IP exploitation and dispute resolution since 1997. It has made Lindsay the go-to lawyer for IP-rich firms who wish to protect and exploit their proprietary technology in fast-growing and international markets.

I set up SimplyHair in 2013. I was working alongside my husband, Pip, to grow digital marketing agency, digitalbeans and also juggling a role in customer services and a side business as a mobile hair extension stylist when I realised how poor online purchasing experiences were in the hairdressing trade.

Written by Amy Filippaios, Founder of ecommerce wholesaler, SimplyHair and Creative Director at digitalbeans

In 2013, four years after having my first child, I finally waved farewell to the prospect of high value, full-time employment in the digital advertising sector. Juggling a client in Asia (early mornings), a client in North America (late nights), a workplace culture dominated by presenteeism, the needs of a pre-schooler and a four hour round trip commute, something had to give. And that something was me.

It’s no secret that women are still widely underrepresented in the gaming industry, particularly when it comes to video and mobile game development. Whilst this has been historically accounted to the common misconception that gaming is a predominantly masculine hobby, women actually make up a significant amount of the industry, representing nearly half of hyper-casual gamers.

It still makes me laugh even to this day, that during my first IT support role, there were numerous times when people would call up and think they had reached the wrong department because a woman answered the IT department phone!

In September 2020, Citigroup bank appointed a female CEO. Why is this big news? Because in doing so, the firm became the first big Wall Street bank to do so. Barriers are being broken down by female trailblazers in all walks of society and even traditionally masculine environments are being transformed into more balanced ones where everyone, regardless of their gender, has an equal chance at success.

As part of our 'Women in Tech' focus we got the chance to speak to Lisa Krapinger, CMO at breathe ilo, who started working in marketing at Red Bull, leading the sampling and promotion team in order to combine her passion for sports with her career. Krapinger then moved to Heineken in brand management, where she was responsible for promoting the cider brands in Austria through sponsorships and events. Krapinger said: "What I realised from these two roles was that I loved working to build new brands and products up from scratch - hence why Carbomed Medical Solutions GmbH was the perfect next step in my career path."

Some people are doing very well out of the pandemic - the fraudsters. That’s because the chaos COVID-19 has caused makes it far easier for them to operate. Have you increasingly been asked to provide personal data to strangers since March? Have you changed any of your habits? Gordon Ramsey himself couldn’t have created a more perfect recipe for rising fraud. How can you make yourself as safe as possible and if you have been a victim, what should you do next?

Hopefully, it goes without saying that women are vital members of any team in business. The best ideas are conceptualised and executed by groups with a variety of backgrounds, skills and opinions - homogenised teams will lead to unexciting products.

In our recent Women in Tech issue, we asked one of our partners Fiverr to chose 'Fiverr's Top 5 Female Founders'. Of course, a very hard job knowing how much talent there is out there, but nonetheless her are the wonderful Founders, in no particular order that made that five! 

“I’m starting to think my profile could be an asset for the business,” a brilliant female founder confided over a virtual Zoom coffee a couple of weeks back (I miss real life, barista made flat whites and hugging clients hello but that’s a sidebar). “I always want to make it about the business but I think I could be a bit of an asset.”

As someone who once worked for big tech in corporate America, I can attest to the difficulties corporate environments impose on people as individuals, especially caregivers. I don’t limit my identities to only being a mother or only being a professional — I am, like so many things in 2020, complicated and I contain multitudes (thanks for that one, Walt Whitman).

In this article, we speak to Natalia-Pawlak, COO of My Wardrobe HQ and Co-founder of My Ventures.