Virtually every startup thinks of itself as innovative, but are they really? Every day I help companies claim cash for innovative activities through the R&D tax credit scheme. Most of these companies are somewhat innovative, however, to be truly innovative is really tough. In this column, I want to explore what innovation means and how you might apply it to your business.

Covid has dominated our lives for the last month. Business models that have existed for years have disappeared overnight. However, it’s not all doom and gloom for startups. Covid has also created a huge opportunity for us to serve people in new and surprising ways. 

At the start of 2020, my aspirations looked very different. In January 2020, I was geared up to go to the gym three times a week. The year was looking bright and I was ready to step things up. Now, I just want to get the battery on my watch fixed.