Superfy raises $6.7m for its Gen Z-targeted social networking app

Superfy, the AI-powered social networking platform catering to Gen Z, has successfully raised a further $2.2m in its latest funding round, bringing its total funding to $6.7m.

Superfy’s AI instantly connects users with the most relevant people so they can discuss anything on their mind – get real-time responses, tips, and more, in a live chat.

With this significant investment, Superfy is poised to disrupt the social media landscape and redefine how the next generation connects and engages online. It has more than 500k registered users that spend on average 40 minutes per day on the app, surpassing rivalling legacy apps such as Snap, Instagram, and X in terms of engagement. More than 20m messages are currently sent through the app per month, and the user base is largely 18-21-year-olds across US, UK, and Canada.

Participants in the funding round include a range of prominent angel investors from the consumer tech industry including Alon Matas, founder of BetterHelp, Nir Greenberg, founder of Natural Intelligence and the founders of Ilyon, which was acquired by Tencent-owned Miniclip.

New Super Groups feature

At the forefront of Superfy’s digital revolution is its latest feature release: Super Groups. This addition allows multiple users to be instantly connected and able to converse on relevant subjects, fostering engaging and dynamic discussions in real time.  

The company’s own research shows that the launch of the new Groups function has significantly improved the app’s overall performance, with the average time each user spends on the app per day jumping by a third to 40 minutes and the amount of total monthly messages sent doubling to 20m.

"Superfy is not just a social network; it's a community-driven platform designed to empower Gen Z,” said Michal Tamir, Founder and CEO of Superfy. "With Super Groups, we're breaking down barriers and facilitating meaningful conversations between people, creating an environment where every voice is heard and valued."

Super Groups is set to change the way Gen Z interacts online. Whether discussing shared interests, exploring new ideas, or seeking advice, users can now connect with like-minded individuals effortlessly. From niche hobbies to global issues, Superfy's Super Groups provide a space for authentic conversations to thrive.  

"We believe in the power of connection and community," Tamir continued. "Superfy is not just about likes and follows; it's about forging genuine connections and fostering a sense of belonging. With Super Groups, we're taking social networking to the next level." With its proprietary technology accurately matching users to relevant individuals or groups within 20 seconds (a global first) Superfy continues to redefine the social networking experience.”

Superfy's success in securing a total of $6.5m in funding underscores investors' confidence in its vision and potential impact on the social media landscape. It is using its latest round of funding to develop a wide range of updates and features to further enhance in-app interactions.

"Superfy's innovation and growth are game changers for social networking," said Alon Matas, Founder of BetterHelp and an investor in Superfy. "It’s positioned to empower Gen Z and shape a new breed of digital communities."