DocuSign Launches AI-Powered "Intelligent Agreement Management" SaaS Category

Docusign has announced a major expansion of its business strategy by introducing a new SaaS category – Intelligent Agreement Management. Alongside this, it has launched Docusign IAM, a comprehensive intelligent agreement management platform with a suite of applications designed to lead in this new category.

The rollout of Docusign IAM marks a significant evolution in the company’s approach, building on its two decades of innovation in areas such as e-Signature and Contract Lifecycle Management. Serving over 1.5 million customers and reaching more than a billion users across over 180 countries, Docusign is now poised to transform how businesses of all sizes leverage agreement data, enhancing their capability to convert this data into actionable insights, streamline contract review processes, and significantly improve productivity across organisations.

“Agreements are the foundation of every stage of business, but the way people manage them is stuck in the past,” said Allan Thygesen, Chief Executive Officer at Docusign. “Poor agreement management and outdated systems cost businesses time, opportunity, and nearly $2 trillion (£1.5 trillion) in global economic value every year. Intelligent Agreement Management will help change that, helping businesses all around the world operate more efficiently and grow revenue more quickly.”

The agreement trap

Most companies today have fallen into the “Agreement Trap,” where outdated agreement systems and processes slow your business down and trap business-critical information inside static, flat files, unconnected to existing systems of record.

The cost of these disconnected systems and processes is significant. An upcoming study from Deloitte estimates that, on average:

  • 25,000 hours are wasted every year, per function, when developing agreements.
  • 6,000 hours are wasted every year organising, storing, and managing agreements.
  • 14,000 hours are wasted every year analysing agreements for insights.

In total, $2 trillion in global economic value is destroyed every year because of poor agreement management.

A new SaaS category: intelligent agreement management

Docusign IAM is the first entry in an emerging enterprise SaaS category: Intelligent Agreement Management. Just as categories like customer relationship management (CRM), human resource management (HRM), and enterprise resource planning (ERP) leveraged the internet to modernise sales, HR, and resource management, platforms like Docusign IAM will use AI to bring the agreement management process into the 21st century.

"Docusign is taking a fresh look at the agreement technology space with their new announcements around Intelligent Agreement Management,” said Ryan O’Leary, Research Director at IDC. “This announcement shifts Docusign into a modular platform approach which should deliver more value to customers by allowing customers to support their own unique organisational challenges."

The Docusign IAM platform and applications

Docusign’s vision for ‘Bringing Agreements to Life’ has at its centre the new IAM platform and applications which seamlessly connect the different components of the agreement management process. These leverage custom AI to speed up contract creation, enhance negotiations, and provide strategic insights to manage your agreement portfolio. These new capabilities mark a radical change in the value that organisations can now gain from their agreements.

“Recent advances in AI, when combined with our deep experience in the agreement space, have allowed us to build powerful new capabilities for businesses of all kinds,” said Dmitri Krakovsky, Chief Product Officer at Docusign. “The Docusign IAM platform and the applications powered by that platform will drive real business impact for our customers, in a way that wasn’t possible before.”

With Docusign IAM, companies of all sizes will be able to:

  • Create agreements in a way that is collaborative, automated, and integrated with all their business processes and systems like CRM, HRM, and ERP.
  • Commit to agreements faster, more securely, and with a better end customer, partner, and employee experience.
  • Manage agreements by unveiling the information hidden within, unlocking value, and reducing unnecessary risk.

These new capabilities will be made possible by the new platform services that will be part of Docusign IAM:

Docusign Navigator is a smart repository that enables organizations to centrally store, manage, and analyse agreements from any source. Navigator is powered by Docusign AI and effectively transforms unstructured agreements into structured data. With this data unlocked, Navigator makes it easy for users to find agreements, access vital information quickly, and gain valuable insights. No more wasted time, lost revenue, and unnecessary exposure to risk due to a lack of agreement visibility.

Docusign Maestro helps you create flexible, customizable agreement workflows that are fine-tuned to your needs without needing to write a single line of code. With Docusign Maestro, you can configure custom workflows in minutes – combining Docusign capabilities like eSignature, ID verification, and data verification with 3rd party apps to connect to your business processes. Or you can leverage our pre-configured recipes built to address common use cases like customer, vendor and employee onboarding, and KYC compliance requirements.

App Centre, a new integration hub, designed to make every part of your agreement process work for you. Building upon our ecosystem of developers and partners, you can now easily discover, install, and connect a wide variety of apps to integrate your existing systems into Docusign IAM. You can connect HubSpot and Salesforce to record customer information, ServiceNow to trigger a new workflow, Quik! to extract agreement data, Stripe to generate a payment subscription, or archive completed documents with Box, Dropbox, Google Drive, Microsoft OneDrive or Sharepoint, and Prisidio – with more many apps to come.