Tom Lorimer is the CEO and co-founder of Passion Labs, a UK-based AI research and development laboratory helping businesses build custom machine learning systems from scratch. A serial young entrepreneur with a background spanning events, consumer goods, and emerging tech, Tom has scaled multiple consumer brands. Now focused on bridging the gap between deep tech and commercial value, he brings a pragmatic, hype-free lens to AI adoption and is an inspiring advocate for clarity, infrastructure and responsible innovation.