Developing a marketing strategy for a brand-new business takes time and careful planning but the investment you make now in terms of time out of your day can lead to a strong foundation from which to grow.

Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilising them for many years. In fact, nearly all boosted post users are small businesses.

According to Statista, the influencer marketing industry will reach a value of $24 billion by the end of 2024.

Chances are that you’ve heard the phrase ‘data-driven marketing’ – but what does it really mean?

Ever since social media burst onto the scene in the early 2000s, ad spend has increased year on year. Social media is currently driving better cost-effectiveness and reach on target audiences than traditional broadcast TV, and it’s estimated that this will only rise further, with social spend reaching $219.8 billion by the end of 2024.

Email marketing is probably older than you think. The very first email marketing blast was sent in 1978, by Digital Equipment Corp employee, Gary Thuerk.

Streetbees, known for its large-scale qualitative and quantitative audience insights through conversational research, has unveiled new research that delves into consumer sentiments and expectations regarding brand engagement during Pride month.

iStock, an e-commerce platform offering images, videos, and illustrations to small and medium-sized businesses (SMBs) and enterprises (SMEs), has unveiled new data-backed tips to help businesses of all sizes navigate the use of generative-AI in marketing to customers.

Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content.

In the modern era of increased digital connectivity, more startups and entrepreneurs have to undergo due diligence processes before forming business relationships or making important decisions, such as committing to investments.

In my 15+ years of experience as a marketer, I’ve learned my fair share of tips and tricks. When helping startup founders understand what marketing tactics are most effective for their own business, I like to keep it simple and actionable.

Having spent a lifetime creating brands, much of my time in recent years has been spent advising young startups about their ventures. Sometimes it’s interesting, even rewarding, but on other occasions it can be very difficult.

Ecommerce has become fiercely competitive, especially after COVID-19 since most businesses have started selling online. To stand out in this overcrowded space, attracting and retaining customers is a tough job. 

More and more companies are using AI-supported tools in their daily work to simplify tasks and make workflows more efficient. This is particularly evident in the field of content creation, where requirements change rapidly, and time pressure is particularly high. But what exactly is the state of AI in content management?

In a digital age where rapid access to the right creative assets can define a startup's branding success, technology plays a pivotal role. Andrea Gagliano, Senior Director of AI/ML at iStock, is at the forefront of adapting the creative search landscape.

For businesses operating in international markets, a solid multilingual search engine optimisation (SEO) strategy is key to increasing the visibility of your website, products and services across your target countries, and allowing those audiences to find you organically.

Before a startup invests a significant amount of money to enter the market with a groundbreaking and hopefully successful concept, it’s crucial to validate whether potential customers truly need an idea and are ready to embrace it. This is where a prototype of a future product can play a pivotal role. However, there are many potential pitfalls.

Lipstick on a pig – a phrase used for decades to describe “making superficial or cosmetic changes to a product in a futile effort to disguise its fundamental failings”, according to Wikipedia. This applies to a scary amount of marketing out there.

We live in a world where it’s never been easier to create a brand. Every day, businesses are being built on digital platforms, creating a curious social audience, and amassing followers from moment one.

Logos have ways to roll out visual storytelling in any business setting – they always spark “storied existence” as their organisation counterparts, aiming to demonstrate brand identities, values, and goals.