Deazy acquisition of Geektastic Slashes Developer Hiring Time by 82%

The Bristol-based tech startup Deazy has furthered its growth and expansion through the acquisition of Geektastic, a company known for its customisable, peer-reviewed technical assessments that offer profound technical insights. This allows organisations to swiftly pinpoint the finest developers.

Deazy collaborates with enterprises like the RAC and Popeyes, tackling the challenge of expediting digital delivery by sourcing the top global development talent for various projects. This talent is drawn from Deazy’s carefully selected network of 85 global development partners, overseen by their seasoned in-house product and delivery specialists. These experts ensure the provision of necessary support and resources to secure project success.

With the integration of Geektastic and its array of technical assessments and coding challenges, Deazy enhances its capability to showcase the competencies and quality of its developer community to prospective clients.

“We’ve worked with Geektastic since 2022 and saw such positive returns that it made perfect sense to bring them into the Deazy family,” said Andy Peddar, CEO, Deazy. "We always aim to make digital delivery easier for our clients by giving them access to the best developers and full product delivery teams, and Geektastic helps us achieve that. We know how good our developers and teams are, but we can now be 100% transparent about that quality and communicate that to clients.”

“We can also now take ownership of vetting and quality within our community from a holistic perspective, vetting for code quality and soft skills, such as communication, cultural fit, and the ability to work in a team.”

Geektastic offers a versatile platform that delivers both ready-made and tailor-made code challenges upon request. This flexibility enables clients to create their own code challenges and establish review criteria that can be seamlessly integrated with their HR systems, thus optimising the recruitment workflow.

Uniquely, Geektastic stands out as the sole technical assessment platform that provides a fully managed human review process, granting deeper insights into the coding abilities of candidates. This is achieved through their network of Ubergeeks, an elite group of 300 highly esteemed technical experts from leading companies like Google, Amazon, and Accenture. By leveraging this pool of talent to conduct assessments, Geektastic streamlines the evaluation process, significantly shortens the hiring timeline, alleviates the burden on internal recruitment resources, and enhances the probability of securing the top developers in the field.

“Every single tech leader in an enterprise will be only too aware of the challenges in finding the right talent to deliver their product roadmaps and projects quickly and effectively,” continued Andy Peddar, Deazy. “I have seen so many digital projects in the past struggle due to a poor cultural fit or a lack of soft skills in delivery teams, and that type of vetting will be an integral part of our proposition later in 2024. It’s a better customer experience and removes a potential barrier for people using Deazy’s services.”

Part of the acquisition will see Geektastic co-founder and CEO Rick Brownlow join as Vetting and Quality Lead, bringing his experience, know-how, and approach to Deazy. One of his primary objectives will be to integrate the measurement of soft skills and cultural fit into the assessments, as he explained:

“Our methodology and proposition are a wonderful fit with Deazy. Enterprises have an almost insatiable need for high-calibre experts in software engineering, machine learning AI, and data engineering to complement the gaps in their teams, but some perceive working with external developers as risky. We remove that risk entirely and will be expanding the offering to include soft skills and cultural fit assessments later this year.”